Marketing : Marketing

Solutions/techniques used

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Dear Students,

As explained in your first class, each group needs to submit a 1–2-page executive summary of all cases studied before the start of class when the case is due. (Not more than two pages)
The Executive summary should include:
Business Problem studied
Solutions/techniques used
Business Implications
I will assign the following points for each executive summary:
0 points for no submission or incomplete submission
1 point for complete submission but average analysis
2 points for complete submission and above-average analysis
Only the top 5 executive summaries earning the best grades are considered for grading.
A maximum of 2 X 5 = 10 points can be earned by each group (10% of the grade).

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