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<defend your choices.

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Review the case study “Alaska Airlines: Navigating Change” and then complete the following:
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(a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and
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(b) address each of the critical elements for Section II parts C and D in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 3 and 4.
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C. Form a Strategic Vision
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Determine the values that are essential to this change. Why are these values essential?
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Establish the vision for this organizational change effort. How will this vision be effective in promoting your change effort?
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Identify your intended targeted outcomes.
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Defend your choices.
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What must occur for the organizational change effort to be considered a success? Defend your response.
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D. Communicate the Change
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What is required for the change to be communicated effectively within the organization? Why?
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Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.
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How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?
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Describe how you will address any concerns or anxieties regarding this change.
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Who needs to be involved and in what capacity for this change effort to be a success?
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Please make sure and read the notes for this assignment. I cannot get a bad grade on this. Thank you!

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